Archive for the ‘Initiative’ Category

Museums Marketing & Communications list

Wednesday, August 22nd, 2007

There is a lack of a unique thematic mailing list about marketing and communication in and for museums. The list can also operate as a forum between professional involved in mktg, comm and PR.
There is the PRAM list from the PR and Marketing committee of American Association of Museums that is the most active one, but it is not much aware on the European side.

I also think that it will be useful to create a forum/round-table of museums marketing and communication professionals.

There is the chance to create two version of the list, I waiting for opinion and ideas. One open to all people who can have interest in the field and one more professional oriented, open only to professionals with demonstrable references.

To be ready and concrete, I start to create the list

here the address to subscribe:

Many thanks to all for cooperation.

Cultural Content for OLPC initiative

Thursday, January 18th, 2007

NOTE: this is a post that I will publish soon in Museum-L, Africom, AAM-Pram and ICOM List. I ask, please, to every museum related blog publisher to give the maximum echo to this initiative and please feel free to distribuite this text at my name in other list. Many thanks. Mario

nigerian-machine.jpg SophieOnXO-2.jpg

Dear colleagues, probably most of you are aware of the efforts of Prof. Nicholas Negroponte (founder of the Media Lab at the Massachusetts Institute of Technology) to give a chance to children in low-development countries. The Negroponte ideals are base on bridging the digital divide.

After many years of effort his group has managed to create a Laptop at a cost of under $150, through a non-profit organization called OLPC (One Laptop per Child). More information can be found on The OLPC Laptop is a remarkable device, waterproof, built to last 5 years in difficult conditions, with a WiFi and mesh network connection, and with a manual system for power supply.

One problem of this great project is to use this opportunity to provide useful and inspiring educational content to children in these poorest areas. Content can be available pre-loaded on the laptops when they arrive — and for their school servers, which will have more space and will serve as digital libraries for the schools.

As a professional inside the museum sector, Iam sure that we can cooperate with this relevant project.

Talking with those who care for content within the OLPC project, they asked for museums and associations to sign up to curate 100 core cultural areas and topics, with 100 ideas or works in each of these topics where that group has the most expertise.

It would be useful for organizations to put together focused collections, aimed at children [and with minimal use of language], presenting the cultural heritage of every region of the world. It is also be interesting to know what topics museum curators from different countries think would be most interesting to children.

I told OLPC that I am available to make more colleagues aware about this chance to cooperate, and that my blog (in cooperation with new OLPC blog) can act as a platform to work on this idea.

First of all, we need to better define guideline, for content delivery and fruition, in cooperation with OLPC. My proposal is to create a workgroup with colleagues to better define those guidelines (format, weight in term of memory of contents, copyright management etc).

Next step will be to better understand who can, and want, provide content for OLPC on the basis of these guidelines.Please, if you are interested in participating in this Guidelines Workgroup, contact me on my private email and please contact me also if you can cooperate with specific content.

Many thanks for cooperation and attention

Mario Bucolo

Campaña Argentina Lucha contra el Tráfico Ilícito de Bienes Culturales

Monday, November 27th, 2006

Presentación Campaña Argentina Lucha contra el Tráfico Ilícito de Bienes Culturales

From our collegue Claudia Cabouli I just receive an important notification for an event will be held in Buenos Aires on Wed 29 November.

Any info on the dedicated web site, click here. 

PS: My personal compliment for the communication images.

Photo Gallery

Tuesday, September 26th, 2006

I’m very happy to announce the Mario Bucolo Photo Gallery

A collection of my photos from worldwide cities…and other subjects.

Please vote best photos in the galler. Place any comment here.
thank you. Mario

Museums Blogs WebRing

Sunday, July 30th, 2006

Please, don’t forget to submit your museum or museum-related blog to the WebRing

Wednesday, May 24th, 2006

Jim Spadaccini make a very well done job opening

New Museumland version coming soon

Tuesday, May 16th, 2006

We are very near to launch a revised new version of the worldwide Portal to museums and cultural heritage, with link to more than 15.000 museums and cultural heritage sites in 143 nations.

  • Please post a comment on what you want to find in new version of Museumland…or post a comment, critics etc
  • Please check if your museum is listed, and if information are update and correct. If not there is an online form to fill.
  • Please insert a link to from your site, as more people will be aware about Museumland as more museums are worldwide visible.



New features/services in Museumland

Saturday, April 22nd, 2006

Next week we will launch the new version of Museumland. Need a couple of week to full work.

We still plan two new features/service that I hope will help museums to have more visibility

a) Press forwarding agency
how many times your museum send  a press release  without any result? Journalist trash 90% of press release they receive…but…when they need to write about a special topic they remember that at that time they receive a press release about the topic they need to write on…probably it is your press release?
So, I want to archive in Museumland your press releases as Journalist when need an information can easy find it in our press release archives.

b) Unique update page
how many request your web site have to transmit information about your museum to many different web sites? Like the site of your town, your province, your museums association etc…
So, what you think to update only a page, only once, every update you have (exhibition, opening hours, special event etc.)? We still work on a special software that when you update your record in Museumland, in automatic way many other page that need your information will be update. So your workers don’t need to loose time sending emails or update many pages.

Please, comments, critics, suggest, ideas etc on this two features.



ICOM Executive Council Candidature

Tuesday, April 11th, 2006

A big announcement

I will be candidate for ICOM executive council election
Many colleagues ask me to accept the candidature and after a period where I think about I decide to accept this challenge.

Please leave a comment here or email me if you are ICOM member, I need your nominations…SOON…the expiration will be April 15. It is easy to nominate, just to fill an online form on the ICOM site.

Museums Blogs webring

Tuesday, April 4th, 2006

I create the Museums Blogs webring, every one can insert own blog link and get HTML code to insert in the blog as the box you can see in the sidebar on the right.

Webring is a common tool to have more visibility, I hope it will work.

Museums, curious moments photos

Saturday, March 25th, 2006

Based on idea of Australian colleagues Lisa, that in her blog publish a curios photo take at The Young Museum in San Francisco and she publish week photos of museums.

I have enough web space to guest curious moments photos take in museums or cultural heritage around the world or simple photos take from any of you of some of particular in or around museums.

You can send to my email mariobucolo at and I will select and publish. Please send the explicit authorization to use in this blog.